✍️ Opinions
This article has been contributed by Mr. Ritya Arora, Founder of Kura Experiences For years, marketing worked on a predictable playbook: louder ads, faster campaigns, bigger budgets and constant pressure to stay visible. But 2025 looks very different. Audience behaviour has changed faster than the industry itself, and many of
✍️ Opinions
This article has been contributed by Anish Singh, Founder of All Things People In startups, we talk endlessly about strategy, funding rounds, product roadmaps and growth curves. But if you have ever built a team from scratch, you know that none of that matters if the people working with you
📖 Learning
Sales managers open spreadsheets each Monday to reassign territories after a rep quits, a merger closes, or customer lists expand past what current zones can handle. Someone pulls census data from one platform, route distances from another, and account values from the CRM. By Wednesday, the new map is ready.
