Top 10 A/B Testing Tools of 2023

Top 10 A/B Testing Tools of 2023
Top 10 A/B Testing Tools of 2023

A/B testing, we know for a fact, is not a novel creation. The idea is to run the best A/B tests to improve your website's conversion rates. Before diving into the top 10 A/B testing tools of 2023, let's first understand what A/B testing means.

Every marketing professional who wants to expand their conversion rate has to produce leads with each paid landing page ad campaign. To achieve the desired outcomes, businesses need to focus on the language, design, and deals to capture the interest of consumers and persuade them to click on websites. Nowadays, businesses must have a user-friendly webpage or mobile app to stand out and receive massive results. When it comes to A/B testing tools, their purpose is to allow businesses to compare two different versions of a website or mobile app. This way, business owners can determine which one performs better in terms of conversions.

Can business owners benefit from using A/B testing tools to make better decisions? Absolutely! Popular and reliable A/B testing tools offer a range of features, including segmentation capabilities, statistical and reporting analysis, integration options, technical expertise, and more. By using these tools, business owners can gain valuable insights that can help them make better decisions.

There are many A/B testing tools available, and the industry is expected to be worth $1,151 million by 2025. With so many options, it can be overwhelming to choose the right one.

Nevertheless, in this article, we have shortlisted the top ten among many A/B testing tools to help you find the right one.

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HubSpot & Kissmetrics' A/B Testing Kit
Optimizely
Unbounce
VWO
Crazy Egg
Omniconvert
Google Optimize
Adobe Target
Kameleoon
AB Tasty

HubSpot & Kissmetrics' A/B Testing Kit

Website hubspot.com/ab-testing-kit
Rating -
Price Free
Platform -
Top 10 A/B Testing Tools - HubSpot & Kissmetrics' A/B Testing Kit
Top 10 A/B Testing Tools - HubSpot & Kissmetrics' A/B Testing Kit

Top Features

  • Easy-to-use spreadsheet
  • No complex codes
  • Ideal for startups
  • Split tests for email, landing pages, and CTAs

This testing kit by HubSpot & Kissmetrics is a complete A/B testing kit that provides multiple guidelines for effective A/B testing and templates to guide business owners to track, organize, and improve their tests.

How to Increase Your Retention Rate With A/B Testing
A/B testing’s goal is to see which version of your website or app performs better and to reveal what your users want. Learn how you can use A/B testing to increase your retention rate.

Optimizely

Website Optimizely.com
Rating 4.2 out of 5
Price Contact for pricing
Platform Web and Mobile
Top 10 A/B Testing Tools - Optimizely
Top 10 A/B Testing Tools - Optimizely

Top Features

  • A/B testing
  • Multi-page experiments
  • Marketing planning
  • Content management system (CMS)

Optimizely is a platform that enables business marketing, product, and engineering teams to carry out digital experiments. Although most of the features listed can apply to any business, Ominconvert was specifically created with E-commerce companies in mind. Some features are available for free, but for a more customized requirement, you will have to contact the Optimizely team.

Unbounce

Website Unbounce.com
Rating 4.4 out of 5
Price 14 days free trial
Platform Web
Top 10 A/B Testing Tools - Unbounce
Top 10 A/B Testing Tools - Unbounce

Top Features

  • Multiple A/B testing
  • Easy-to-use
  • Builds landing pages

Among the options on our list, Unbounce stands out for its emphasis on creating landing pages either from scratch or through pre-made templates, as opposed to simply conducting experiments.

VWO

Website Vwo.com
Rating 4.3 out of 5
Price 14 days free trial
Platform Web and Mobile
Top 10 A/B Testing Tools - VWO
Top 10 A/B Testing Tools - VWO

Top Features

  • Multiple A/B
  • Multivariate, and split URL tests
  • Flicker-free client-side testing
  • Server-side testing

Visual Website Optimizer or VWO is a product from Wingify. VWO is driven by the Bayesian statistics engine SmartStats. It provides powerful testing funnels that are completely customized at a lower cost.

Crazy Egg

Website Crazyegg.com
Rating 4.2 out of 5
Price Starts at $24 per month
Platform -
Top 10 A/B Testing Tools - Crazy Egg
Top 10 A/B Testing Tools - Crazy Egg

Top Features

  • A/B and Split tests for websites
  • Landing pages
  • In-depth reporting
  • Flicker-free client-side testing
  • Integration with almost any app and tool

With just one line of code, Crazy Egg offers an easy way to test various versions of your website pages. This website optimization tool is particularly ideal for small businesses due to its affordability.

Omniconvert

Website Omniconvert.com
Rating 4.5 out of 5
Price 30-day Free trial
Platform Web
Top 10 A/B Testing Tools - Omniconvert
Top 10 A/B Testing Tools - Omniconvert

Top Features

  • Web personalization
  • Surveys
  • Advanced segmentation
  • A/B testing
  • E-commerce customer analytics platform

Omniconvert is a conversion rate optimization (CRO) software package that includes two other independent modules, such as the E-commerce Customer Analytics Platform, and Customer Survey Platform.

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It is crucial for any business to retain its customers for long. Popular customer retention tools include Amplitude, Zendesk, Qualaroo, and more.

Google Optimize

Website marketingplatform.google.com/about/optimize/
Rating 4.2 out of 5
Price Free
Platform Web
Top 10 A/B Testing Tools - Google Optimize
Top 10 A/B Testing Tools - Google Optimize

The Google Marketing Platform component Google Optimize is one of the most popular A/B testing tools. It offers various features to optimize websites and cater to specific audience segments for personalized experiences.

Top Features

  • Flicker-free client-side testing and server-side, A/B testing
  • Multivariate, and split URL testing
  • Easy to use with no code visual editor
  • Integrates well with Firebase, Google Analytics, Google Ads, and AMP

Google has announced that it will be discontinuing Google Optimize in September 2023. This marks the end of one of the most popular A/B testing tools to date.

Adobe Target

Website Adobe.com/marketing/target.com
Rating 4.0 out of 5
Price Contact the Adobe team for pricing
Platform Web and Mobile
Top 10 A/B Testing Tools - Adobe Target
Top 10 A/B Testing Tools - Adobe Target

Top Features

  • A/B and multivariate testing
  • Client and server-side testing
  • Flicker-free testing
  • Guided workflow
  • Multiple third-party integrations

The Adobe Target is a platform for experimentation and is included in the Adobe Experience Cloud. Adobe Target, along with the entire experience cloud, is specifically created for corporate use, with a focus on providing seamless omnichannel user experiences and testing among millions of users.

Kameleoon

Website Kameleoon.com
Rating 4.7 out of 5
Price Contact the Kameleoon team for pricing
Platform Web and Mobile
Top 10 A/B Testing Tools - Kameleoon
Top 10 A/B Testing Tools - Kameleoon

Top Features

  • Real-time personalization
  • Unlimited A/B, and multivariate test variations
  • Flicker-free
  • Over 30 integrations

With the help of Kameleoon's A/B testing platform, you can easily create web experiments that provide insights into your audience's preferences and increase conversion rates.

AB Tasty

Website Abtasty.com
Rating 4.5 out of 5
Price Customized pricing plans upon contact
Platform Web and Mobile
Top 10 A/B Testing Tools - AB Tasty
Top 10 A/B Testing Tools - AB Tasty

Top Features

  • Client-side testing
  • Low-code visual editors
  • A/B, split, and multivariate tests
  • Multi-page testing
  • AI-powered customization

AB Tasty is a platform for improving the consumer experience. Its software helps to run multiple testing along with offering feature management and segmentation through machine learning algorithms.

Conclusion

If you're a business owner looking to outdo your competitors, you'll need effective A/B testing tools to gain insight and track your results. A/B testing is a critical component of developing a successful digital marketing strategy. When selecting a tool for your business, whether it's small or large in scale, it's important to choose one that aligns with your business objectives.

FAQs

What is the purpose of A/B testing tools?

A/B testing tools allow businesses to compare two different versions of a website or mobile app. This way, business owners can determine which one performs better in terms of conversions.

What are the top A/B testing tools?

The main A/B testing tools are -

  • Hubspot & Kissmetrics' A/B Testing Kit
  • Optimizely
  • Unbounce
  • VWO
  • Crazy Egg
  • Omniconvert
  • Google Optimize
  • Adobe Target
  • Kameleoon
  • AB Tasty

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