Top 10 Backlink Checker Tools in 2023 - Free and Paid

Creating a website is easy, but maintaining it is a big responsibility. Each website is assigned its own Google rank by certain criteria. One such criterion is to have a good number of quality backlinks.

What is a backlink?

A backlink, also known as an inbound link or incoming link, is a link from one website that points to a specific page on another website. Backlinks play a crucial role in the way search engines rank websites. When a website links to another website, it acts as a "vote of confidence" for the linked website and tells search engines that the content on the linked website is valuable and relevant.

Backlinks can be classified into two types:

Dofollow - Dofollow links are the most common type of backlinks and are used by search engines to determine the relevance and authority of a website. They pass link juice or link equity to the linked website, which helps to increase its search engine rankings.

Nofollow - Nofollow links do not pass link juice and are used to indicate that a website does not endorse the linked website.

Backlinks are Important for Several Reasons:

1. Search Engine Rankings: Backlinks are one of the most important factors that search engines like Google use to rank websites. Websites with a higher number of high-quality backlinks are more likely to rank higher in search engine results.
2. Referral Traffic: Backlinks can also drive referral traffic to your website. When a user clicks on a link to your website from another website, they are directed to your site, which can increase your website's traffic.
3. Credibility and Authority: Backlinks can also help to establish credibility and authority for your website. When other websites link to your site, it is seen as a vote of confidence in the quality of your content and the authority of your website.
4. Branding: Backlinks can also help to improve your website's branding. When other websites link to your site, it can increase your website's visibility and make it more likely that users will remember your brand.

Backlink checker tools are an important part of any website owner's SEO strategy. These tools allow users to analyze the backlinks (incoming links) pointing to their website or to a competitor's website. With the help of backlink checker tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors' backlink profiles. With so many backlink checker tools available online, it can be difficult to choose the best one. In this blog, we will take a closer look at some of the top backlink checker tools available and what makes them stand out.

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Best Backlink Checker Tools To Use in 2023:

Semrush
Majestic SEO
Rankwatch
Ahrefs
BuzzSumo
SEO SpyGlass
Google Search Console
Open Link Profiler
LinkMiner
Moz Link Explorer

Semrush

SEMRush is an incredible tool for the purpose of backlink checking. It has many services available for a content marketer to use from. Semrush provides various graphical and tabular summaries of your backlink profile: ranging from industry, country, top-level domain to attribute, type, anchor text and authority score. You can monitor various competitor websites and get comprehensive data about the links.

SEMRush is quite an expensive tool. Yet it can be considered as a quality for money product. SEMRush provides the results from the database of more than 160 billion backlinks.

Some of the Top Features of Semrush are:

• Allows the comparison between the backlink profile of multiple pages.
• Enables the user with the service of domain-specific ranking-based keywords.
• Helps in keyword research.
• Allows easy access to the backlink profile and its management.

Steps to Check Backlinks Using Semrush

Step 1: Visit the Semrush website and sign in to your account. If you do not have an account, create one by clicking on the "Sign Up" button.

Step 2: Once you have logged in, click on the "Backlink Analytics" option from the left-hand side menu. In the search bar, enter the URL of the website you want to check the backlinks for.

Step 3: Once Semrush has finished analyzing the website, it will generate a report of all the backlinks pointing to the website. You can analyze the result and make your backlink strategy.

Step 4: Now use the filters available in Semrush to view specific types of backlinks, such as dofollow or nofollow, backlinks from a specific domain, etc.

Pricing Plans:

Semrush offer three pricing plans that includes Pro, Guru and Business. Pricing details of each plan is given below:

Majestic SEO

Majestic SEO is a backlink analysis tool that has been providing valuable insights into website backlink profiles since its inception in 2004. The tool was founded by Alex Chudnovsky and has since become a go-to resource for SEO professionals and online businesses.

It provides a thorough analysis of the number, quality, and type of backlinks a website has. It gives users a clear understanding of their backlink profile. This information is crucial in determining the health of a website's backlink profile and identifying areas that need improvement.

Features of Majestic SEO

• It tracks the history of backlinks and allows you to monitor changes and keep track of your link-building progress.
• It has a historical link index that provides access to millions of backlinks.
• The Site Explorer feature allows you to explore and analyze the backlink profiles of other websites.
• Provides a detailed analysis of the context of backlinks, such as the anchor text, target page, and source page.
• It uses the Trust Flow and Citation Flow metrics to determine the quality of backlinks.
• Provides a detailed analysis of the backlinks of a website, including the number, quality, and type of backlinks.

Steps to Check Backlinks Using Majestic SEO

Step 1: The first step is to create an account with Majestic SEO. Click on the sign up for free button to create an account with Majestic. You can purchase any paid plan depending on your needs. It provides a 7-day money-back guarantee, so If you're unsatisfied then you can cancel your subscription with a full refund.

Step 2: Once you have an account, log in and enter the URL of the website you want to analyze. After entering the URL, wait for a while to fetch the details of the website.

Step 3: Majestic SEO will display a detailed analysis of the backlink profile of the website, including the number of backlinks, the quality of the links, and the types of links. This information is useful in understanding the nature and purpose of backlinks and identifying potential link-building opportunities.

Pricing Plan:

Majestic offer three pricing plans that includes Lite, Pro and API. Pricing details of each plan is given below:

Rankwatch

Rankwatch is another great backlink checker tool which is completely Free. It provides a detailed report for any of your submitted URLs. The user needs to just enter the URL and the detailed report on the backlink profile will appear. This includes parameters like no-follow and do-follow backlinks, link acquisition trend, referring domains, anchor text, backlinks distribution, etc. Plus, you can view past data as well. Additionally, Rankwatch also provides other SEO tools like keyword rank tracking, website analyzer and mobile-friendly checker.

Some of the Top Features of Rankwatch are:

• The Backlink Overview dashboard gives you a summary of your backlink profile.
• Track the number of unique referring domains linking to your website and get detailed insights.
• Allows competitors' backlink analysis reports.
• Obtain the Anchor Text report to see all of your backlinks' related anchor text.
• Provides complete services related to backlink analysis.

Steps to Check Backlinks Using Rankwatch

Step 1: First of all you need an account with Rankwatch. This is a paid service, but they do offer a 14-day free trial. You can use your Gmail to log in and access the free trial.

Step 2: Once you have an account, you need to add your website. You can do this by clicking on the “Add Website” button on the dashboard.

Step 3: Enter the URL of your website and click on “Add Website”. This will take you to the next step where you need to verify your website ownership. There are two methods to verify website ownership, either through Google Search Console or by uploading an HTML file. Choose the method that works best for you.

Step 4: Once you have verified your website, you can monitor your backlinks. To do this, click on the “Backlinks” tab on the dashboard. You will see a list of all the backlinks to your website.

Step 5: It allows you to filter and analyze your backlinks. You can filter the backlinks by date, status, and type. You can also check the link authority, link quality, and anchor text of each backlink.

Pricing Plan:

Rankwatch Backlinks Analyzer tool is completely Free to use.

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Ahrefs

Ahrefs is a powerful backlink checker tool that allows users to analyze the backlinks of any website. With Ahrefs, you can see the number of backlinks pointing to a website, the quality of those links, and the top referring websites.

You can also use Ahrefs to analyze the backlinks of your competitors, identify link building opportunities, monitor the quality of your own backlinks, and keep track of changes to your backlink profile over time. It has a lot of filters and advanced options to sort, filter and analyze backlink data. Ahrefs also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks. Additionally, Ahrefs also provides other SEO tools like keyword research, content analysis, and rank tracking.

Some of the Top Features of Ahrefs are:

• Monitoring the growth and declination of backlink profiles.
• Allows the user with the option of getting detailed breakdown reports on targeted competitors' backlink profiles.
• Allows the user with a keyword searching facility.
• Also enables the user with the facility of a website authority checker.

Steps to Check Backlinks Using Ahrefs

Step 1: Go to the Ahrefs website and log in to your account. If you don't have an account, sign up for an account by choosing any plan that suits your needs.

Step 2: Once you've logged in to your account, then navigate to the Site Explorer tab in the Ahrefs dashboard. Type the URL of the website you want to check backlinks for in the search bar and press enter.

Step 3: Ahrefs will generate a report that contains information about the website, including backlinks. Scroll down to the "Backlinks" section and you will see a list of all the backlinks pointing to that website.

Step 4: Now click on each backlink to see more information about the linking website, Domain Rating (DR), the number of referring domains, and the anchor text used. You can use the filters to show only do-follow backlinks or backlinks from specific domains.

Pricing Plan:

Ahrefs backlink checker is a premium tool not available for free of cost. They don't have the option of purchasing a single tool. Instead, the whole toolset is available at a single price. Ahrefs free backlink checking tool is limited to some limit. The pricing plan starts from $99 per month.

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BuzzSumo

BuzzSumo is a leading backlink analysis tool that was founded in 2014 by Henley Wing and James Blackwell. Companies such as Hubspot, 99designs, and GetApp have used BuzzSumo to gain valuable insights into their online presence and optimize their content marketing efforts.

This innovative tool provides a comprehensive overview of the most popular and shared content across various platforms such as Facebook, Twitter, and LinkedIn. Its ability to analyze backlinks and provide insight into the quality and relevance of these links. This information is crucial in the world of search engine optimization (SEO), as backlinks play a significant role in determining a website's ranking in search results.

Features of BuzzSumo

• You can compare your backlink profile with your competitors, and get a better understanding of your online presence relative to others.
• The tool analyzes the quality of the links based on factors such as relevance and authority.
• It provides a detailed overview of the websites linking to a user's website, the number of links, and the domains linking to the site.
• Provides a breakdown of the anchor text used in the backlinks that helps you understand the context in which the site is being linked to.
• Analysis of the domain authority of the websites linking to your site, and give an idea of the impact of this on the search engine rankings.
• Real-time alerts to receive notifications when new backlinks are added.

Steps to Check Backlinks Using BuzzSumo

Step 1: Go to BuzzSumo's website and log in to your account or sign up for a 30-day free trial. You can use your Facebook account or email address to sign up for the account.

Step 2: Once you're logged in, enter the URL of the website you want to check backlinks for in the search bar.

Step 3: After hitting the "search" button, BuzzSumo will display a report of the website's backlinks. The report will show the number of backlinks, their source, and the domain authority of each source.

Step 4: You can sort the backlink report by the number of backlinks, domain authority, and the date the links were first discovered. You can also filter the results to show only the most authoritative backlinks.

Pricing Plan:

BuzzSumo offers a Free plan and three pricing plans that includes Pro, Plus and Large. Pricing details of each plan is given below:

SEO SpyGlass

SEO SpyGlass is a backlink checker tool that allows users to analyze the backlinks of any website. It provides detailed information on the backlinks such as link URL, anchor text, the page rank of the linking page, and more. It can help to identify the backlinks that are potentially harmful for the website and take action to remove them.

SEO SpyGlass also allows you to compare your backlink profile with that of your competitors. It also provides a Domain Rating (DR) and URL rating (UR) which can give you an idea of the quality of the backlinks.

Additionally, SEO SpyGlass also provides other SEO tools like keyword research, competitor analysis and more.

Some of the Top Features of SEO SpyGlass are:

• A large collection of current and active backlinks.
• The most comprehensive analysis of backlink quality (with more than 50 SEO metrics).
• Compare up to 5 websites' backlinks simultaneously.
• Fast and convenient data exports
• PDF and HTML White-label backlink reports are available.
• The Task Scheduler can be used to automatically run link checks at the desired time and date.

Steps to Check Backlinks Using SEO SpyGlass

Step 1: Visit the website of SEO SpyGlass and download and install SEO SpyGlass on your computer.

Step 2: Once the software is installed, Open the software and click on the "New Project" button. Enter the website URL for which you want to check backlinks.

Step 3: Click the "Start Scan" button to start the backlink analysis process. Wait for the analysis to complete, which might take a few minutes depending on the number of backlinks.

Step 4: Once the analysis is complete, you'll see a list of backlinks for the website. You can view information about each backlink, such as the link's URL, anchor text, and link quality.

Pricing Plan:

SEO SpyGlass backlink checker tool has three different versions. The normal version is available for free with limited access. Another options provided by SEO SpyGlass are paid version, different options available with different rates and services. Pricing details given below:

Google Search Console

Google Search Console (previously known as Google Webmaster Tools) is a free tool provided by Google that allows users to monitor and maintain their website's presence in Google search results. One of the features it offers is backlink checking, which allows users to see a list of the websites linking to their own website.

Google Search Console only shows a limited number of backlinks and it's not as detailed as other backlink checker tools. But it is a valuable resource that can help you understand where your site is getting links from and to monitor links that may be potentially harmful for your website.

It also allows you to see the total number of links, the number of links with specific anchor text, and links from internal and external pages. Additionally, It also allows you to check the links that Google has indexed and if there are any links that Google has marked as potentially harmful.

Google Search Console also provides other features like, tracking the website's search engine performance, crawl errors, security issues, and more.

Some of the Top Features of Google Search Console are:

• Allows users to see a list of the websites linking to their own website.
• Assessing site performance.
• Following backlink profile.
• Monitoring well-performing pages.
• GSC allows you to monitor links that may be potentially harmful for your website.
• Provides information about the rank of the page as per Google and the number of views.

Steps to Check Backlinks Using Google Search Console

Step 1: Visit the Google Search Console website and log in to your account. If you haven't set up your account yet, you can use your Google account to log in.

Step 2: Once you have logged in, you will see a list of the websites that you have linked to your Google Search Console account. Choose the website property for which you want to check the backlinks.

Step 3: On the left-hand side of the screen, click on the “Links” option. This will take you to the “Links” section of your website property in the Google Search Console.

Step 4: In the “Links” section, you will see a list of backlinks that Google has found for your website. This report will show you the number of links and the domains linking to your website.

Step 5: Take a look at the list of backlinks and analyze them. You can see the source of the links and the anchor text used for the links. This information will help you understand the type of links pointing to your website and the quality of those links.

Pricing Plan:

It is completely Free.

Open Link Profiler

Open Link Profiler is a free and intuitive backlink analysis tool that is designed to help website owners. It also helps digital marketers and SEO experts to monitor the health and quality of their backlinks. It offers a comprehensive and up-to-date view of all the backlinks that point to your website. you can identify and resolve any potential issues that could harm your online presence and search engine rankings.

OpenLinkProfiler has the ability to identify potentially toxic links. These are links that come from unreliable or spammy sources and can negatively impact your search engine rankings. With this tool, you can quickly and easily identify these toxic links and take action to remove them. You can ensure that your website remains healthy and secure.

Features of Open Link Profiler

• It gives an estimate of the domain authority of the sites that link to your website.
• An analysis of the anchor text used in your backlinks and give you insight into the keywords that your links are associated with.
• Detailed reports about your backlink profile, most valuable links, and the sources of your backlinks.
• Ability to identify potential toxic links that could harm your online presence and search engine rankings.
• Quick overview of the number of links, source of the links, anchor text used, and PageRank of the linking site.
• It always provides the latest information about your backlink profile.

Steps to Check Backlinks Using Open Link Profiler

Step 1: To start using OpenLink Profiler you don't need to create an account. You only need to visit the website and enter the domain which you want to analyze.

Step 2: Before entering the domain name, make sure that you don't use http, https, or www prefixes with your domain. Now click on the get backlink button.

Step 3: As soon as you click the button, it will start fetching the backlink associated with your website. It provides data such as the number of backlinks, source of the links, anchor text used, and PageRank of the linking site.

Pricing Plan:

OpenLinkProfiler is Free to use.

LinkMiner

LinkMiner is a tool offered by Mangools for analyzing and monitoring backlinks for your website. It is trusted by businesses like Airbnb, Adidas, and Skyscanner. This tool provides detailed information on the quality and quantity of backlinks and helps you to better understand your link-building efforts. It has the ability to perform in-depth backlink analysis.

With this tool, you can view detailed information about each backlink, including its source, anchor text, target URL, and Moz Domain Authority. It can help you to better understand the value of each backlink and identify any potential problems. This can be broken links or spammy backlinks that could harm your website's reputation.

Features of LinkMiner

• Determines the quality of a website's backlinks and identifies potential link spam.
• It analyzes the backlinks of a website or web page to identify its link profile.
• Provides information on the domain's authority, popularity, and trust.
• Gives insights into the anchor text used in backlinks to understand the linking strategy.
• You can easily Compare the link profile of a website with its competitors to identify gaps and opportunities.
• It helps in identifying broken links or low-quality links and provides a process for removing them.

Steps to Check Backlinks Using LinkMiner

Step 1: Visit the website of LinkMiner by Mangools, and choose the appropriate plan according to your need. If you're not sure about the product then you can choose a 10-day free trial. Create an account and log in to your account.

Step 2: Enter the URL of the website you want to analyze in the search bar. Once the analysis is complete, you will see a list of all the backlinks for the website. You can filter the results based on various criteria like Link Quality Score, Domain Authority, Page Authority, and Referral Traffic.

Step 3: Evaluate each backlink and its associated metrics to understand the quality of the links. Look for links with high Domain Authority and Page Authority scores, as well as high Trust Flow and Citation Flow scores.

Pricing Plan:

LinkMiner offers three pricing plans that includes Mangools Basic, Mangools Premium and Mangools Agency. Pricing details of each plan is given below:

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Moz Link Explorer

Moz is a suite of search engine optimization (SEO) tools designed to help you improve your website ranking and visibility on search engines like Google. It is trusted by companies such as Trivago, Zillow, Razorfish, etc. One of the key features of Moz is its Link Explorer tool, which helps you to understand the quality and quantity of backlinks pointing to your website.

Moz Link Explorer is a backlink analysis tool that provides a comprehensive view of the backlinks and identifies the most important ones. The number and quality of backlinks pointing to a website determine its visibility in search engine results pages. This tool provides detailed information about each backlink, including its source, anchor text, spam score, domain authority and page authority. It also allows you to compare your backlink profile with your competitors and monitor changes in backlinks.

Features of Moz Link Explorer

• Gives a summary of the total number of links, linking domains, and top-linked pages on a website.
• A database of backlinks that enables you to see who is linking to your site, what anchor text they are using, and more.
• Allows you to find common links between websites, including your competitors.
• It grades the quality of a website's backlinks based on various factors, such as relevance and authority.
• It identifies potentially harmful or spammy links that could be hurting a website's SEO efforts.
• The ability to track the progress of link-building campaigns and monitor changes in a website's backlink profile.

Steps to Check Backlinks Using Moz Link Explorer

Step 1: Search for the website of Moz Link Checker on Google and visit its website. Navigate on the Moz Link Checker.

Step 2: Once you logged in to your account, navigate to the "Link Explorer" tab to access your backlink data. Enter the URL of the website which you want to analyze.

Step 3: As soon as you click on the "Analyze" button, it will show you all the backlinks pointing to the site. It also shows you the relevant metrics such as the Page Authority (PA) and Domain Authority (DA) of the linking domains.

Pricing Plan:

Moz Pro offers four pricing plans that includes Standard, Medium, Large and Premium. Pricing details of each plan is given below:

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Conclusion

Backlink checker tools are essential for any website owner looking to improve their search engine rankings and monitor their backlink profile. By using these tools, website owners can identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors' backlink profiles. The most popular backlink checker tools include Ahrefs, SEMrush, Moz Link Explorer, Majestic, Google Search Console, Open Link Profiler, and LinkMiner. While some of these tools are free, others come with a cost. When choosing a backlink checker tool, it is important to consider factors such as the tool's accuracy, the amount of data provided, the ease of use, and the cost. Additionally, ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information. Remember to use multiple tools and to manually review your backlink profile for any suspicious or irrelevant links.

FAQ

What are some free backlink checker tools?

There are several free backlink checker tools available online, including Moz Link Explorer, Google Search Console, SEMrush Backlink Analytics, Ahrefs Webmaster Tools, Majestic, Open Link Profiler and Link Miner are some free backlink checker tools. However, please note that the free versions of these tools might have some limitations on the number of backlinks or the frequency of checks.

Which SEO tool is best for finding backlinks to the website?

SE Ranking, Sitechecker, RankActive, Ahrefs, Coupler.io, and BuzzSumo are some of the best tools for finding backlinks.

What are the benefits of using a backlink checker tool?

Backlink checker tools can help users identify potential link-building opportunities, track the effectiveness of their SEO strategies, and monitor their competitors' backlink profiles. Additionally, they can help identify and remove any low-quality or potentially harmful links that may be impacting a website's search engine rankings.

Is the backlink checker safe to use?

Backlink checkers are generally safe to use, but it is important to use a reputable tool from a reputable company.

What should I look for when choosing a backlink checker tool?

When choosing a backlink checker tool, users should consider factors such as the tool's accuracy, the amount of data provided, the ease of use, and the cost. Additionally, users should ensure that the tool is reputable and does not use any unethical or spammy tactics to gather information.

Can a backlink checker tool identify all of the backlinks pointing to my website?

Not all backlink checker tools have access to the same data, so it's possible that some backlinks may not be identified by a particular tool. Additionally, some backlinks may be hidden or not publicly accessible. It's important to use multiple backlink checker tools to get a more comprehensive view of your backlink profile.

Can a backlink checker tool detect if any of my backlinks are harmful?

Many backlink checker tools will identify potentially harmful links based on factors such as the linking website's domain authority, the anchor text used, and the relevance of the linking website to your own.