Ways to Boost Marketing When Just Hitting the Ground

impact

Singh Anusha

Oct 25, 2023 — 4 min read

Ways to Boost Marketing When Just Hitting the Ground

Starting a new IT business can be both exciting and challenging. One of the key aspects of successfully launching a startup is promoting it effectively. In this blog post, we will discuss promotion strategies that can help startups gain visibility, attract customers, and establish a strong presence on the market.

Building a Strong Online Presence
Working with Reviews
Utilizing Content Marketing
Multi-Accounting Tools for Startups

Building a Strong Online Presence

Creating profiles on various social media platforms is an essential step in promoting a startup. Social media platforms provide an opportunity to engage with potential customers, share valuable content, and create brand awareness.

Having a social media presence on platforms like LinkedIn, X (Twitter), and Facebook can be beneficial not only for communicating directly with potential customers but also for testing advertising hypotheses. When you have an account on LinkedIn, you gain access to a large professional community where you can share information about your product and its underlying ideas. By utilizing the advertising tools provided by these platforms, you can conduct experiments and determine the marketing budget required for scaling up.

Social media can also be used to gather valuable insights for product roadmap development. Platforms like Reddit, Discord, and Telegram host numerous professional communities where individuals could potentially become early adopters of your product. These communities prioritize quality over quantity, so while you may not gain significant exposure, you will have a better chance of reaching your target audience. Although direct promotion is often prohibited by community rules, you can still offer helpful advice and share relevant insights using your tools to address the community's problems.

Working with Reviews

When it comes to promoting a startup, there are many platforms aimed at providing assistance. First and foremost, it is important to have a presence on review sites. These platforms gather information about products and collect reviews. Customers frequently rely on these platforms to help them choose the solution they need among various competitors. Here are a few examples:

Product Hunt
SaasHub
G2
Trust Pilot
Capterra

There are many platforms available for sharing information about your business. However, it is important to remember that you need to monitor all of them in order to effectively communicate with customers and respond to their questions. Therefore, it is crucial to be strategic and prioritize the platforms based on your communication capacity.

Utilizing Content Marketing

Content marketing is an effective strategy for startups to establish themselves as industry experts and build trust with their target audience. Startups can create valuable and informative content, such as blog posts, videos, or podcasts that address their customers' pain points. Consistently delivering high-quality content allows startups to attract potential customers who are seeking solutions to their problems. There are numerous sites and blogging platforms that accept guest posts and user-generated content. Here is a short list of options for IT startups:

Medium is a blogging platform that can help you gain views. However, in order to gain traction, you will need to share your publication on social media. Additionally, you can advertise your posts to attract initial views.
Hackernoon is an IT-focused blogging platform. It is free for personal use, but as a company, you will need to pay for posting articles.
Dev.to is an IT-focused blogging platform that specializes in in-depth manuals and articles. It is free, making it one of the best places to start your content marketing journey.
Quora is a Q&A platform where you can research the issues your clients face. You can search for related questions and provide answers to build a community around your product.

Content marketing helps in improving search engine rankings, driving organic traffic to the startup's website and increasing brand awareness.

Multi-Accounting Tools for Startups

There are a few obstacles you can face starting your promotion online with a startup:

Variety of platforms to work with;
The need to manage multiple accounts for various products;
Unconventional marketing hypotheses that need testing.

Fortunately, there are software products available on the market that have already solved some of your problems. The combination of a high-quality proxy and an antidetect multi-accounting browser enables you to easily manage multiple accounts on review platforms, social media, blogging sites, and advertising platforms without facing bans or restrictions.

Octo Browser is an essential tool for seamlessly managing your newborn company's online presence. This browser utilizes advanced fingerprint spoofing technologies, allowing you to create multiple browser profiles easily and securely. Each profile represents a separate user with unique characteristics. Here's how this can be useful for promotion:

If you want to test out different advertising hypotheses, you can register multiple accounts for your product on any advertising platform. This approach also helps mitigate risks, as it is always better not to put all your eggs in one basket.
To conduct online research and view the web from your customers’ perspective, you have the option to customize browser profile settings as desired. This customization can be particularly valuable when entering a new market. By utilizing a local proxy and setting up local fingerprint settings, you can observe the specific type of advertising your competitors are employing in the region where you aim to establish a presence.
Managing multiple social media accounts is made easier with Octo Browser. You can create as many profiles as you need on platforms like Facebook, Instagram, Discord, or Reddit without the risk of being banned for multi-accounting. Octo Browser is also designed for seamless teamwork, allowing you to grant access to your social media profiles to colleagues or outsourcers without sharing passwords and logins. Simply log into the accounts you would like to share in a separate profile and grant access to your manager in the settings.