In India, when any festival is round the corner we prep up and get ready to dazzle. Whether it is Holi, Diwali, Eid, or any festival for that matter, we never fail to celebrate according to our own economic standards.
Holi is one such gratifying festival. This festival brings us happiness and fills our lives with colors. This colorful festival is quickly approaching and we are ready to play Holi safely this year (keeping in mind the pandemic), the Ads listed below will add the spark.
So let’s watch out for the campaigns created by many different brands for their market approach. The Ads will make the hearts sing and cry in joy to inspire merry-making but in the right way and with the right approach.
MP Birla Cement - PichliHoliKaRangBaakiHai Campaign
Brand Factory - BuraNaManoDiscountHai Campaign
Facebook - MoreTogether Campaign
Surf Excel - RangAccheHain Campaign
Ghadi Detergent - SaareMaelDhoDaalo Campaign
Indian Oil - RangAnekPehchaAnek Campaign
Fbb - BuranakheloHoliHai Campaign
Goldmedal Electricals Campaign
Parachute Advanced - KhulKeKheloHoli Campaign
Medimix Ayurveda - SkinFitHoli Campaign
Big Bazaar Campaign
Bajaj Allianz - BuraNaMano Campaign
MP Birla Cement - PichliHoliKaRangBaakiHai Campaign
Through this beautiful ad, MP Birla Cement wishes happiness and prosperity in this most colorful festival. The ad is full of warmth, showcasing the beauty of Holi, the festival that brings us the eagerness to love and feel loved.
Brand Factory - BuraNaManoDiscountHai Campaign
This campaign was created by Publicis, and the sole focus was to change cliché thoughts and welcome the festival with positivity and fun. With this, the company has introduced its wide collection of clothes at discounted prices, in a way encouraging to look good with their beautiful collections.
Facebook - MoreTogether Campaign
The togetherness and uniformity are what our eye experiences here. Through this ad, Facebook has so beautifully presented the bond it holds through its medium. Today the entire world seems connected.
Especially during the unprecedented crisis that restrained us from connecting with the environment, that’s when sources like Facebook enriched and made us feel connected.
Surf Excel - RangAccheHain Campaign
This beautiful ad is all about contentment as both religions walk together with tenderness, and is one of the most stirring 2019 ads from Surf Excel, which is continuing to date. This is why it says RangAccheHain, so in this Festival of Colors, let's paint lives with the goodness of love and acceptance.
The #RangAchheHain campaign saw a comeback again in Holi 2022. Conceptualised by Carlos Creatives, this year's Surf Excel advertisement speaks of "Jo range bachpan lautaye" and features veteran Sheeba Chaddha and a little girl, who requests her aunt (Sheeba Chaddha) to play Holi and ultimately succeeds in doing so. Here's looking at the ad:
Ghadi Detergent - SaareMaelDhoDaalo Campaign
Ghadi Detergent is another detergent company that took Holi 2022 an occasion to create an advertisement that appeals to Indian society. Through its SaareMaelDhoDaalo campaign, Ghadi Detergent targets all the men who jump at once seeing beautiful ladies to smear them with colours, and that too with a sinister intention underneath. In this Happy Holi creative in the form of an advertisement, one such person targets another lady and smears her face with colours, in response, the lady too colours the person's face saying that the colours can be removed but the dirt or the stain of the souls cannot be wiped off.
Indian Oil - RangAnekPehchaAnek Campaign
This Holi campaign brought out by Indian Oil, inspires solidarity between religions. As each color is beautiful in its own way, and when they unite, they make a more beautiful shade, similarly, in case of the religions, the differences can be wiped out in an instant by festivities. With this, Indian Oil finds Holi, the festival of colours as an appropriate occasion to blend religions together under the umbrella of happiness. This prominent message of the blending of the religions together is a wonderful initiative by Indian Oil, making their Holi advertisement 2020 one of the best Holi campaigns to date.
Fbb - BuranakheloHoliHai Campaign
It’s good to celebrate colors but it is always better to stand against molestation in Holi’s name. Through this #BuranakheloHoliHai Campaign, Fbb spread awareness to stand together against molestation.
Goldmedal Electricals Campaign
Many of us might feel discontent this year for the ongoing crisis. Goldmedal has brought us virtual ways to celebrate the colorful festival. So nothing to worry about. We still can celebrate virtual Holi this year. Indeed the most effective campaign in this tough time.
Parachute Advanced - KhulKeKheloHoli Campaign
This is a festival to show value and love to your near and dear ones. Hence there is a sort of beauty in this festival-a festival that teach how to show love and feel loved with the right ones. This Ad is one of the best campaign that will fill your heart with affinity.
Medimix Ayurveda - SkinFitHoli Campaign
Give your skin a break from simulated products in this Holi, which is the main aim of Medimix's Holi advertisement. Medimix’s SkinFitHoli Campaign brings natural and cost-effective products as Holi colours that will help you stay colourful during the festivities without harming your skin or yourself in any other ways. The one mentioned is a DIY product that allows playing purely virtual with no harm to your skin. So, enjoy the colour festival with no regret.
Big Bazaar Campaign
One of the trending campaigns in this time of virtual Holi. For many people (including me), shopping is a kind of wake-up call before any festival. So, Holi is the limelight festival to shop for us and our loved ones. Here, through this campaign, Big Bazar is inspiring us to celebrate Holi with its wide range of beautiful collections at discounted prices.
Bajaj Allianz - BuraNaMano Campaign
Bajaj Allianz came up with its #BuraNaMano Holi campaign to celebrate the unity of friends and family during the occasion of Holi, where people from diversified sections of the society come together to bond over colours.
Conclusion
The Holi creative campaigns or Holi advertisements that we just saw now can not only be summed up under marketing strategies, but through them, the brands have also ingeniously showcased the beauty of the festival. Playing Holi sensible, with all the precautions in place and respecting all the etiquettes is pivotal, which comes before fun and merry-making.
Celebrating the festival in the right way makes it even more beautiful. In line with this, we believe these Holi campaigns with Holi wishes by brands will leave a mark on our hearts and strengthen our bonds with others in our society. So, make sure that you play Holi keeping in mind the pandemic, as time demands it. Let’s support each other and let’s be positive, and with this, wishing you a very Happy Holi 2022.
FAQs
What is seasonal advertising?
Seasonal advertising is advertising the products or services at certain seasons of the year, mostly keeping in mind the seasonal flavours and its festivals.
Why are Holi wishes by brands essential during the festival?
The companies/brands should also wish their customers and potential customers Happy Holi. These holi wishes by brands can easily be in the form of interactive advertisements to attract the mass, where the brands can target a palpable societal issue or encourage people to do something good through their ad campaigns along with promoting their brands.
Why is Social media campaign useful for brands in Holi?
Along with the Holi advertisements on television and Youtube, the social media campaigns in Holi are something that people simply cannot give a miss. Unique social media campaigns with Happy Holi creatives by brands can certainly help a brand get the best out of their initiatives.
What are the 4 main types of ads?
Display Advertising, Video Advertising, Mobile Advertising, Native Advertising are the 4 main types of ads.
What are some of the best advertising campaigns of all time?
Nike: Just Do It. Ad Campaign, Coke: Share a Coke. Ad Campaign, Anheuser-Busch: Whassup (1999) Ad Campaign are some of the Best Advertising Campaigns of All Time.
