Amazon vs Flipkart: Who Has Bigger Sale?

From disco lights beaming to Bollywood music, the midnight before the Big Billion Day sale was undeniably a party scene in the Walmart-owned Flipkart’s Bengaluru headquarters. Costume parties to Zumba classes galore, food supply, and everything that was humanly possible were bored by the company to keep up the spirits of its employees to not succumb to the pressure of the sale.

This was not a regular sale. It was a sale where two e-commerce behemoths - Walmart (Flipkart) and Amazon were going to fight a big battle for the first time in India. It might be a war for the e-commerce giants, but it was a win-win situation for the consumers. Flipkart's Big Billion Days vs Amazon's Great Indian Sale are often contrasted and studied. This is an excellent example of two giants attempting to demolish each other for a competitive advantage.

Amazon vs Flipkart
The Big Billion Days of Flipkart
The Great Indian Festival of Amazon
Similar Tagline of Amazon and Flipkart Sale

Amazon vs Flipkart

The great Indian festival of Amazon was counted as the biggest sale of the year in India. However, another biggest sale in India was introduced by Flipkart to give a befitting competition to the Great Indian sale.

Earlier, Flipkart had claimed to create history by outperforming and setting new benchmarks, even though Flipkart made its entry into the Indian market way earlier than Amazon.

The successful journey traveled by Amazon in India is tremendous. But it does not mean that Flipkart falls behind the race. Flipkart has also its share of popularity formed in India.

If it is believed, there was a statement passed by Flipkart CEO Kalyan Krishnamurthy a few years back when asked about the competition with Amazon.

He replied that Flipkart is expecting a big spike in ‘Big Billion Days’ sales over last year. Do we worry about them? On a scale of 0 to 10, it is close to 0 today. We don’t see that much relevance for the Indian user coming from our competition today. We see them as becoming a global platform for premium Indian books and home goods buyers.

The Big Billion Days of Flipkart

The festival season mainly starts around September or October months of each year. To enhance the festivities experience, the e-commerce platforms also introduce multiple sales to take help.

Flipkart's Big Billion Days has been given the tag of a festival that provides several benefitting deals to its customers. The success of Flipkart's Big Billion Sale can be estimated from the various reports shared by its officials.

One of the Flipkart spokespeople, after the event, said

Flipkart has recorded over 70%  share of the entire Indian e-commerce market in the 5-day event, matching scale with global marquee retail events. Gross merchandise value (GMV) grew 80% over the last year, whereas units grew by close to two times year on year. Around 25 million people visited the platform during the period.

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The Great Indian Festival of Amazon

The Great Indian Festival of Amazon also provides a similar pattern for the festive season sale and carries several tricks within its period to offer benefits to its customers.

Amazon's Great Indian Sale is considered the biggest online sale in India. The sale is known to give tough competition to its competitors while still maintaining its position. Great Indian Festival does provide numerous savings on each product, and we can assume this from the statement released by Amazon.

Commenting after the sale, Amazon India Senior Vice President and Country Head Amit Agarwal said More than 80 percent of the new customers came from small towns, and we received orders from 99 percent of the serviceable pin-codes in the country in just four days.

Similar Tagline of Amazon and Flipkart Sale

The war for authority over the e-commerce space in the country is tremendous. However, the most amusing part was the fact that both decided to share a similar tagline, with Budget being the underlined idea. “Ab India ki khushiyon ke beech budget nahi ayega” was Amazon’s tagline for the Great Indian Festival.

While Flipkart summed up its campaign- ‘Big Billion Days’ with “Ab India hoga budget se mukt." The budget is very close to every Indian’s heart. And the two giants have aptly cashed it on the same.

The Great Indian Festival and the Big Billion Days were both started during the festive season and have additional benefits for the prime members. The actual date for both keeps on changing each year, and the days are also not fixed for the sale period. The only thing permanent with the sale is unlimited options to take advantage of the discounts.

While it’s not known who gained the upper hand, the two companies did use some absurd metrics to perform their role. From Mount Everest to the Empire State Building to the Eiffel Tower to International Cricket Stadiums to elephants, anything and everything but rupees.

This not only helped the companies to remain vague about the actual sales figures but also made ludicrous but otherwise interesting comparisons.

Conclusion

The two e-commerce giants, Flipkart and Amazon, have their dedicated portion of loyal customers and are still in fierce competition. There is always the chance of performing better than the other present for both platforms and if it is to be believed, that is what keeps both of them ahead of other e-commerce businesses.

Both platforms have their marketing strategies with different types of sales to boost their sales. However, if not to be forgotten, the "Big Billion Days" and the "Great Indian Festival" are still the most popular days among shoppers.

FAQs

What is the Amazon Great Indian Festival?

The Great Indian Festival is one of the biggest online sales available in India by means of the e-commerce platform Amazon. It includes several discounts, coupons, and sales for customers.

Flipkart Big Billion Days vs Amazon Great Indian Festival, which is better?

It is difficult to identify which event is larger. However, based on numerous industry estimates and statistics, it is widely assumed that Flipkart's Big Billion Day is the larger of the two events in terms of both gross merchandise value (GMV) and customer traffic.

What is the Flipkart Big Billion Days?

Flipkart Big Billion Days is an online sale provided by the platform Flipkart to its customers. It is sometimes also regarded as the festival of Flipkart by its customers because of the awesome deals provided to them.

What is the date of Big Billion Days 2023?

Big Billion Days 2023 starts from 8th - 15th October 2023.

What is the date of the Great Indian Festival 2023?

Great Indian Festival 2023 starts from 8th - 15th October 2023, with 24-hour early access for Prime members.