Overcoming Indian E-commerce Business Challenges
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Increasing at a generous rate of 10-15% every year, the Indian e-commerce sector has been upgrading and expanding its consumer base. With the world going digital day by day Indian E-commerce sectors are constantly trying to make shopping and services as smooth as possible. No doubt, this easiness takes countless efforts. However, to be conscious of all the upcoming challenges about your own business one has to understand the challenges overcome by Indian e-commerce businesses!
The Indian e-commerce market is on constant lookout to know about their consumer preferences. Be it clothing, food, home décor etc., e-commerce organizations make sure they’ve got a cutthroat competition among themselves. After the United States, India holds the second-largest position in the e-commerce market globally.
Considering the diverse and colossal population of India, it is beyond doubt a quality market ready to explore. Alright! So let’s jump into the challenges faced by e-commerce companies and how they are enhancing themselves as the day goes by.
Understanding your Customers
Website and Search Optimization
Customer's Buying Trends Awareness
Efficient Return Methods
Easy Multiple Payment Options
Supply Network
Understanding your Customers
Customers love personalization! Provide them with the things they exactly need and they’ll stay loyal to your company and brand for a long time. However, there are thousands of customers, and personalizing things for each and every customer is a strenuous task which e-commerce companies overcome, flawlessly.
From establishing algorithms to show similar items, to loading the website page in 1 second, are all parts of personalization. By loading the website much faster than others the chances of making more sales increase. Almost 70% consumers agree to the impact of page speed on making purchases, survey from Unbounce. The rest depends upon the quality and reviews of your product. It is quite simple, keep your customers happy!
Devashish Shrivastava
Knowing your consumer’s buying trend and sending notifications about their favourite items is something customers absolutely adore. Indian e-commerce websites do this by unimpaired optimization of their website. They make sure they stand out from the crowd and bag more deals by personalizing as much a possible.
Website and Search Optimization
Search Engine Optimization (SEO), Digital Marketing, Social Media, Keyword Analysis, etc are a few skills that are extremely important for any e-commerce sector. Here, search results play a crucial role to convert your audience into customers. Suggesting a product of interest is still an incomplete sale but making it compelling for consumer to not have second thoughts is the deal.
A few e-commerce websites make sure they add fantastic coupons and promo codes that keep their consumers glued to their company.
Eg: Uber Eats sold Square Pizzas worth Rs.30 on their website and this became extremely popular among college students for their pockets and love for pizza, it was a major hit.
Yash Gupta
Customer's Buying Trends Awareness
Different types of people make contrasting choices depending upon various factors like age, gender, experiences, interests, etc. Some of them are impulsive buyers waiting for the trigger. A business has to be aware of what the customer demands might be in the near future and prepare accordingly.
Simply put, to convert leads into sales, e-commerce businesses have to be aware and prepare for upcoming demands. To execute this flawlessly, collected data plays an important role. It’s imperative for businesses to catch certain keywords by the customers as well so that they know what a potential customer might wish to buy in the near future.
Through artificial intelligence, e-commerce businesses keep an eye on everything. One might say that companies sell data to make suggestions that pop up on your social media. The advancement in technology is bringing up closer and helping people live up to their business dreams.
Efficient Return Methods
Since customers are unable to hand touch the products they buy they often resort to considering reviews. However, at times customers are still unsatisfied with certain products and wish to return them. In such cases, having a simple and efficient exchanging method helps to reduce customer’s anxiety and irritation.
E-commerce businesses have to make sure that they have an easy return policy. When the return policies are too tedious, customers tend to keep the product and resort to negative word of mouth publicity or a bad review. This holistically affects the website’s reputation. Therefore companies make sure, that they are absolutely secure on this end by helping the customer.
This is a major challenge for small e-commerce businesses as they have to pay extra logistics fee for singular items. Established businesses can pull this off, but sometimes they don’t and this leads to a downfall in their reputation.
Easy Multiple Payment Options
We’re going digital. We hardly use our physical wallets anymore. G-pay, PayPal etc are our wallets today and e-commerce business have to make sure that they are available on all channels whether national or international. Though the COD (Cash On Delivery) option is still used, most often resort to prepaying through credit and debit cards.
Rishabh Rathi
Since the lockdown, most money transactions are taking place online therefore it is imperative for all kinds of businesses, small or big to have multiple payment options for a smooth-running business.
Failing to do so, especially in online shopping, if the customer finds any sort of restriction on any product they absolutely wish to buy they will visit competitor site and convert them into sales. This is horrific for a business. Therefore, most e-commerce businesses create deals and options to have their buyers hooked onto them.
Supply Network
A transaction is not entirely complete unless the product reaches the customer’s hand. There are times when deliveries are not up to mark. Problems like late deliveries or damaged products are unactable by the customers. E-commerce businesses have to make sure their products are properly sealed and delivered to their customer’s addresses.
Quality research is important for hassle-free and timely deliveries. E-commerce platforms partner up with reputed logistics companies to make sure the products are safe and sound and satisfy the customers. When talking about Indian e-commerce businesses, one has to take special care of unavailability and difficult access to areas.
Devashish Shrivastava
Conclusion
Indian E-commerce businesses have to overcome major challenges, every day. They beat all odds and make sure their business shine and are talked about all over the internet. With amazing advertising and marketing, Indian e-commerce platforms are soaring to new heights.
FAQs
What is cart abandonment?
Customers generally add products to the cart and leave the website without making any purchase.
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