Instagram Interesting Facts That Will Captivate You

Mamta Kumari Mamta Kumari
Mar 27, 2022 7 min read
Instagram Interesting Facts That Will Captivate You

Instagram is a smartphone app for creating a social community for sharing images, videos, story updates, etc., and establishment of the continuous connection between people.

Instagram is one of the most used social media sites. Probably, you too have an account over there and use it in maintaining and updating about your life in a nutshell to people who follow you.

It has evolved with vibrant design and features like comment liking, deactivation of comments on a post, image filters, and the ability to upload videos. In 2019, Instagram announced user protection by introducing new features to reduce harassment on the app.

In 2020 Instagram launched new updates of reels, audio, and video call, continued with unique features of live video with four people, the addition of pronouns to the profiles, in 2021. As a part of child safety policy, Instagram announced that adults are prohibited from messaging teens that don't follow them.

With an unlimited scrolling feature of social media, you can get caught up in it, but did you know there are amazing unknown facts about it, too?

Social media platforms have become a part of the everyday routine for most of us. In just a few years, Instagram has reached the hearts of millions and achieved lots of popularity. It has developed to be the most preferred social media platform.

Users who find it fun would love to know more facts about it. Understanding the intentions and working of the best social media platform will benefit the marketers and help them make effective marketing strategies.

Be it the statistics, growth, top brands, hashtags, or the most interesting facts, and you'll find all you ever wanted to know about Instagram.

An Instagram Feature - Fundraisers and Donations
Instagram for Creativity and Small Business
Instagram Growth Statistics
Instagram Influencers
Earning From Instagram
Instagram Top Hashtags
Instagram Most Liked Food
Instagram Users
Instagram’s First Photo
Instagram's Most-Liked Photo
Most Used Filter on Instagram
Instagram User’s Age
When Was the Video Feature Added to Instagram?
How Many Accounts Add a Story in a Day?
How Many Photos Are Posted in a Day on Instagram?

Instagram Unknown Facts

An Instagram Feature - Fundraisers and Donations

Instagram is the world's largest social media platform with photo-video sharing features and is owned by Facebook. Most businesses consider Instagram the best platform to promote and sell their brands, services, and products.

To provide these businesses with the required space, Instagram updates unique features every year. According to the statistics, January 2019 saw 500 million story views daily.

This data confirms that most of the population is active on Instagram every day. Hence, businesses make new strategies while learning the Instagram algorithm and networking.

As a fundraiser, you should know unknown facts about Instagram

Instagram has generated a new feature called "Fundraisers and Donations." It is effective for non-profit organizations and individuals seeking monetary help for medication, natural calamities, education, or personal financial crisis. 100% of the amount raised goes directly to the supported organization.

Usually, a charity fundraiser goes live in your account for 30 days. The fundraiser can be promoted through posts, stories, and live videos during this period.

This feature offers:

  • Sharing a fundraiser on posts, stories, and live videos
  • Search results of charity on Instagram
  • Donation stickers that can be uploaded on stories and live videos.

Instagram for Creativity and Small Business

Instagram gives a beautiful space to all creative minds. You can use the platform to find inspiring and innovative content and express your creativity simultaneously. Instagram has a feature to make a personal account as a business account.

There are plenty of tools offered to support the small business proliferating on this platform. Instagram also promotes your posts and stories to get you a better reach. You can easily create your own business, promote and sell your products and earn from your posts.

Instagram Growth Statistics

Listed below are some Instagram statistics to help you understand the app more. (source)

  • Instagram had 10 million users even before it was launched for android users.
  • In 2012, it was available for android users, and the number of Instagram users jumped to 100 million in February 2013.
  • October 2021 witnessed 1.16 billion users.
  • Every second, 995 photos get uploaded to Instagram.
  • 61% of brands plan to increase their advertising budget for Instagram in 2021.
  • 60% of users are on Instagram to find new products.
  • There are 500+ million story views every day.
  • Instagram is the fifth most popular download in the Apple app store in 2022
  • Instagram ranks tenth most searched query globally.
  • Instagram was co-founded in 2010 by Kevin Systrom and Mike Krieger.
  • Currently, the handle of Instagram is in the hands of Adam Mosseri.
  • The headquarters is in Menlo Park, California.

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Instagram Influencers

Here are some amazing facts about Instagram Influencers.

  1. The Instagram official account has the highest number of followers, with 390 million followers.
  2. Christiano Ronaldo is the top influencer of Instagram with 275 million followers, followed by Lionel Messi with 195 million followers.
  3. Among the top ten influencers of Instagram, America alone has seven influencers.

Earning From Instagram

Instagram has taken the initiative to help the influencers grow by allowing them to earn from their posts and videos. As a result, even the tiny influencers make pretty well from their Instagram account.

The three common payscales of Instagram are:-

  1. Micro-influencer: 10k followers get paid $88 per post.
  2. Mid-level influencer: 100k followers can earn $200 per post
  3. High-level influencer: million followers make $670 per post.

Instagram Top Hashtags

Instagram designed the hashtag feature in January 2011. Hashtags help navigate the contents and generate more engagement. People can now follow hashtags and stay in touch with popular trends. In addition, it filters their feed with the desired content.

The top five unknown hashtags of Instagram are:-

  1. #love - 2.062 billion followers
  2. #instagood - 1.36 billion followers
  3. #fashion - 943 million followers
  4. #photooftheday - 908.1 million followers
  5. #art - 781.2 million followers

Instagram Most Liked Food

You will be surprised to know that the most liked food on Instagram is Pizza. You can find mouth-watering dishes on Instagram, but if you do not like pizza, then you can prefer another delicious food according to your choice and liking.

Instagram Users

Do you know that most of the users of Instagram are women, 68% of Instagram users are female? You have noticed that the majority of Instagram users are female users. Instagram has various possibilities to include multiple entertainment and business opportunities for other people.

Instagram’s First Photo

Instagram's First Photo
Instagram's First Photo

Kevin Systrom - cofounder of Instagram posted the first photo on Instagram. It was the click of his dog. This post gets the most popularity in less time. It shows that you can boost your business in less time if your post is adorable and catchy.

Instagram's Most-Liked Photo

Instagram's most liked photo - Kylie Jenner's daughter - Stormi
Instagram's most liked photo - Kylie Jenner's daughter - Stormi

The most liked photo on Instagram is of Kylie Jenner's daughter, Stormi. This photo is on the record so far, which has been liked the most in a short time.

Most Used Filter on Instagram

Gingham is the most used filter on Instagram. After using Gingham Filter you can enhance your photo and give the gorgeous look of your photo, it will attract your audience and fans.

Instagram User’s Age

The generation that uses Instagram the most is young. Most Instagram users are between the ages of 18-29. It can always be said that Instagram will be the best platform for the coming generation where you can meet each other to showcase your talent and grow your startup business.

When Was the Video Feature Added to Instagram?

In 2013, the video feature was added, The most surprising thing is that in just 24 hours, 5 million videos got uploaded. This shows that Instagram is so popular.

How Many Accounts Add a Story in a Day?

This is a really amazing fact about Instagram that more than 100 million accounts add a story every day. 100 million accounts in a day mean more career opportunities for the coming generation.

How Many Photos Are Posted in a Day on Instagram?

Every day millions of photos are uploaded on Instagram but if we talk about average then on average, 80 million photos are posted every day and the average per day likes is 3.5 billion.


Instagram is an amazing app that has seen rapid growth briefly. People love this platform for its exciting features that help them grow, express their creativity, do the marketing and build a strong community.


Who is the founder of Instagram?

Kevin Systrom and Mike Krieger have co-founded Instagram in 2010.

When did Facebook owned Instagram?

Facebook purchased Instagram for 1 billion dollars in 2012.

Which was the first photo posted on Instagram?

Kevin Systrom - The Co-founder and Then CEO of Instagram posted the first photo of his Dog on Instagram.

What is the number of Instagram monthly users?

The total number of Instagram monthly active users has surpassed 1 billion people.

What are the most searched things on Instagram?

Top 5 Popular Instagram Hashtags are:

  • #love
  • #instagood
  • #photooftheday
  • #fashion
  • #beautiful
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