Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

Ipsita Acharya Ipsita Acharya
May 13, 2022 6 min read
Top SEO Competitor Analysis Tools to Help You Rank Higher on Google

Search engine Optimization competitor analysis is also known as competitive analysis. It is basically used to know the ranks of contents, keywords and so per the traffic they get. SEO tools simply make it easier for you to know how your competitors are exceeding your capabilities. It is used to reverse engineer the success strategies of your SEO competitors.

There are multiple SEO competitor analysis tools in the market. With the tools there are running rumours, stating that operating such tools is no less than rocket science!

Everyone wants their business to get noticed in this digital world. So, using competitors' weaknesses is part of healthy competition always.

However, most of you aren't aware of which SEO competitor analysis tool could be the best for your use. Shaking off all your worries, here is the list of the 10 best SEO competitor analysis tool you should probably tap on to.

  1. AdSpyder
  2. Alexa
  3. SpyFu
  4. Ubersuggest
  5. Google Alerts
  6. Social Blade
  7. Similar Web
  8. Google Keyword Planner
  9. Semrush
  10. WooRank
  11. BuzzSumo
How to do SEO Competitor Analysis


Pricing starts at $49 monthly

AdSpyder- SEO Competitor Analysis tools
AdSpyder- SEO Competitor Analysis tools

Adspyder is an ad spying tool. It helps in spying upon the competitor's SEO strategy on different platforms like Facebook, Google, Youtube, and Instagram, and also on search engines like Yahoo and Bing. The tool is basically used to spy on the ads, but it has features of Keyword Search, Domain Search, Networks Ads Library search, ad analytics, and many more.


Pricing starts at $149/month

Alexa- SEO Competitor Analysis Tools
Alexa- SEO Competitor Analysis Tools

Alexa helps in tracking global web traffic of one own self as well as competitors. It enables one to transform data to competitive value. It helps in comparing your website with similar websites.


Pricing starts at $39/month

Spyfu- SEO Competitor Analysis Tools
Spyfu- SEO Competitor Analysis Tools

SpyFu has been mastering the field of analyzing SEO competitive landscape data for quite a while now. SpyFu also helps you find the most powerful competitors when you provide your field.

The SEO overview dashboard is another great feature that this tool provides. It gives a good overview of the competitor's performance like the position of your toughest competitor on the first page of search results and so on.


Pricing starts at $12/month

Ubersuggest -SEO Competitor Analysis Tools
Ubersuggest -SEO Competitor Analysis Tools

It is a tool that provides all-around information, which is keyword analysis, SEO data and competitive analysis all at once. It provides you with information about the keyword and content your competitors are gaining popularity through, new content inspirations and also new competitors. They also have Ubersuggest chrome extension, in order to enable one to get data and traffic while browsing through the web.

Google Alerts

Google Alerts - SEO Competitor Analysis Tools
Google Alerts - SEO Competitor Analysis Tools

It can be the go-to tool for beginners. Extremely easy to operate this tool sends you reports to your inbox straight. Whether you want to be notified if your competitor is mentioned online by any means or anything else this tool will help your way out. You can also search for keywords here. It is simply on you how you want to operate this.

Social Blade

Pricing starts at $3.99/month

Social Blade -SEO Competitor Analysis Tools
Social Blade -SEO Competitor Analysis Tools

This enables you to see where your competitor stands in social media. This tool displays real-time statistics of how your competitors are doing on social media. It gives you the number of their followers, uploads and growth. It also helps you put a strong social media standard to flourish.

Similar Web

Similarweb - SEO Competitor Analysis Tool
Similarweb - SEO Competitor Analysis Tools

This is a tool used to find the web ranking of your contemporaries. It enables you to get traffic insights into any website. It also shows you the global rank, country rank and category rank of a website along with the graphical representation of weekly visitors as per the last six months. It even suggests you competitors whom you might like to watch.

Google Keyword Planner

The main aim of this tool is not competitor analysis; it is more one's website centric. However competitive analysis comes along as one of its features. As it is a Google tool, it is considered to be one of the best of its kind. It basically concentrates on finding competitor keyword data and it also monitors one's own and one's competitor's website.


Pricing starts at $119/month

Semrush - SEO Competitor Analysis Tools
Semrush - SEO Competitor Analysis Tools

It is one of the most used SEO competitor analysis tools as it is specialized for keywords data. While you visit the homepage of this tool and type the desired website's name, you instantly get access to organic keywords and the rank of your competitors. You also find traffic numbers and ad keywords of your competitors. The most glorious thing about this tool is that it also provides the data in a graphical format.

Try Semrush


Pricing starts at $79/month

Woorank - SEO Competitor Analysis Tools
Woorank - SEO Competitor Analysis Tools

This tool is project-related. It enables you to create your own project. Based on its result they track and optimize your profile mostly. Spying on one's competitor is a secondary option on this website.


Pricing starts at $99/month

Buzzsumo - SEO Competitor Analysis Tools
Buzzsumo - SEO Competitor Analysis Tools

This can be useful for content writers mostly. This tool tracks the most popular type of content for a searched keyword. It searches most searches for the most popular influencer sharing content of the same type as yours. It also helps you contact them. It spots the most shared contents of your contemporaries as well.


While using the competitive analysis tool we need to make sure of a few things. Almost every such tool allows you a free trial of their most recent upgraded version. Make sure you utilize the free trial before paying.

Once you've chosen a tool, make sure to stay on it for a while to figure the results out of it. Also, make sure to analyze your overall marketing plan. Competition analysis is a crucial and important aspect to make your website grow fully in the near future.


What is the best SEO tool for competitor site analysis?

Best SEO tools for competitor site analysis are:

  • Ubersuggest
  • SpyFu
  • QuickSprout
  • SEMrush
  • SimilarWeb
  • Alexa

What is included in SEO competitor analysis?

SEO competitive analysis involves researching the links, keywords, content, and more of your SEO competitors.

Why is competitor analysis important for SEO?

The competitor analysis in SEO enables you to identify who your main competitors in the market are.

What are the best SEO competitor analysis tools?

Some of the Best SEO competitor analysis tools are:

  • Alexa
  • SpyFu
  • Ubersuggest
  • Adspyder
  • Google Alert
  • Social Blade
  • Similar Web
  • Google Keyword Planner
  • Semrush
  • WooRank
  • BuzzSumo

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