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Opportunities for Growth and Innovation in the Indian YouTube Ecosystem

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Lights, Camera, Action! Opportunities for Growth and Innovation in the Indian YouTube Ecosystem

India's love affair with YouTube is undeniable. With the world's second-largest internet user base, with just under half of its population (49.15%), India boasts a booming YouTube landscape. Oxford Economics’ findings have unveiled a remarkable impact of YouTube’s creative ecosystem on the Indian economy. The study reveals that

By Nadeesh Kareemdathil, Apoorva Bajj