✍️ Opinions

Strategies for Success in a Global Business Environment

✍️ Opinions

How Women Entrepreneurs Can Maximize Revenue: Leveraging Strategic Partnerships and Innovative Marketing

This article has been contributed by Meghna Krishna, Group Chief Revenue Officer, VideoVerse. As someone who has never favoured the traditional division between genders, I recognize the challenges of navigating a predominantly male-driven professional environment. Through observation, I've noted how inherent differences between men and women often shape strategic approaches.

By Subham Agrawal
Challenges of Training Budgets in Times of Economic Pressures

✍️ Opinions

Challenges of Training Budgets in Times of Economic Pressures and Strategies for Overcoming Them

This Article has been contributed by Mr. Antony Alex, Founder & CEO, Rainmaker. In the face of economic challenges, the imperative of investing in culture and compliance training remains paramount. Beyond legal obligations, this investment safeguards against long-term risks, including legal repercussions and reputational harm. Prioritizing these training initiatives is a

By Subham Agrawal
Embracing sustainability in skincare: A path to profit and planet-friendly practices

✍️ Opinions

Sustainability's Impact on Profitability: A Closer Look at How It's Reshaping the Skincare Industry for New-Age Businesses

This article has been contributed by Aman Mohunta, Co-Founder, Aminu Wellness. Sustainability has become a crucial factor for the long-term survival and value creation of any brand, regardless of trends or profitability. Sustainability has emerged as a pivotal factor in influencing the long-term survival and value creation of brands. Today,

By Subham Agrawal
A Comprehensive Guide to Ideal Customer Profiling and Segmentation in SaaS

✍️ Opinions

How to Master Customer Identification: A Comprehensive Guide to Ideal Customer Profiling and Segmentation in SaaS

This article has been contributed by Sonakshi Pratap, Co-founder and CEO, leadzen.ai. Customer segmentation is an important strategy for leading firms toward success. Businesses can improve precision by using a well-defined segmentation plan. They may adjust their products, marketing campaigns, and customer experiences to certain niches, providing a more

By Subham Agrawal