On December 8, PepsiCo announced a number of operational adjustments, including a review of its supply chain and a reduction in the total number of goods it offers. These changes were supported by activist investor Elliott Investment Management. According to an internal memo, the corporation is also considering layoffs in
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Fast-moving consumer goods are products that sell quickly. It also comes at a relatively lower cost. They are being marketed in a lump-sum amount. So, we will cover the top FMCG companies in India that are working every day, all year round. Accounting for 50% of FMCG sales in India,
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In the fiercely competitive snack food industry, Lay's has risen to become a global favorite. With its delectable range of chips and a continuous stream of new and exciting flavors, Lay's has solidified its position as the go-to brand for chip lovers worldwide. This article explores
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India has been a hub for international businesses for several decades, and the presence of multinational companies has played a crucial role in boosting the country's economy. The Indian market offers a vast consumer base and a skilled workforce, making it an attractive destination for MNCs to set
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People all around the world know about Pepsi, and its products are enjoyed over one billion times just in every day by its consumers. PepsiCo Inc. is an American multinational company that manufactures, markets, and distributes various snacks, food, and beverages. PepsiCo is also known to be one of the
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With a history dating back to 1965, PepsiCo has continually evolved to meet changing consumer preferences and market demands. Driven by a mission to create smiles with every sip and bite, the company emphasizes innovation, sustainability, and inclusivity in its operations. Its commitment to positive change is evident in initiatives
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Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. India is a land of diversity. This variance extends to language, culture, food, attire, and whatnot. From Jal-jeera, the popular drink of north India, to kokum sherbet, the specialty of Maharashtra, the Indian food
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“As a business that is anchored in human connection, the opportunities that we have are limitless. But in order for us to get limitless, we need to confront what limits us.” -Laxman Narasimhan, Starbucks CEO Laxman Narasimhan, an Indian-American business leader, currently leads Starbucks as its Chief Executive Officer. His
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There are hundreds of beverage brands offering a variety of drinks to consumers. But PepsiCo, Inc. and Coca-Cola Co. are leaders in the global beverage industry. They are the world's largest beverage manufacturers. Their business models are similar in terms of flagship products and ideal consumers and industry.
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A relationship and a rivalry ingrained in the culture that predates the 20th century. Two companies that have played a pivotal role in shaping the contours of modern advertising. J. C. Louis and Harvey Yazijian’s 1980 book titled ‘The Cola Wars’, perhaps, best describes it. “As two of the
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Marketing is a grace for a company if done properly, but it also has the power to eradicate the brand if done wrongly. Competition is tough today and brands are adopting so many marketing tactics to stand on top of the list and acquire huge market shares. Small mistakes in
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There are very few celebrities that reach the pinnacle of success and become as popular as Beyoncé. Beyoncé is considered as one of the most powerful women in the music industry, and many big companies are ready to pay millions if Queen Bey decides to endorse their brand. Beyoncé Giselle
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One of the most entertaining and popular sports in the world has to be football. Over the years we have witnessed many great footballers, who conquered the whole world with their game. Amongst the list of those footballers, one name that cannot be ignored is ex-English International David Beckham. David
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Brand ambassador are the crucial part of brand marketing, as they are responsible in the positioning of the brand image, gaining new customers and retaining the existing ones. One of the other common reasons for a company to get a brand ambassador is to reach the target audience of the
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A brand ambassador is the image of image and therefore, lies crucial to the growth and success of the brand. This is because it is the ambassador of the brand who embodies the brand that he or she is endorsing, thereby leading to influencing the consumers and raising awareness. In
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Brand ambassadors have become an important part, and more truly, an inseparable part of marketing and advertising for a majority of the companies in the country today. An actor/celebrity who is not only known as the Badshah of Bollywood but also stands among the most in-demand celebrities in the
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Endorsement is a stream of brand communication where a celebrity acts as a face of the Brand, or as the spokesperson for the brand. They certify the Brand's claim by lending his personality, popularity, and status in the field of the Brand or any other established field that
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Your favorite carbonated sugary beverage and 6th largest military in the world? What? It sounds pretty unusual. Doesn't it? It all started in 1959 with the then Soviet leader Nikita Khrushchev going gaga over a cup of Pepsi offered to him by the Vice President of the Pepsi
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Food companies are adjusting their ways of creating and advertising their products to keep up with the trends. Food industries are influenced by technological improvements either directly or indirectly. Artificial Intelligence (AI) is having an impact on food production and processing, making it easier and faster for businesses to create
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Endorsing products and services on various media platforms have now become an integral part of the marketing process for both company and the celebrity. Many veteran Bollywood actors and actresses are chosen to be the brand ambassador (representatives) for the brand. Juhi Chawla is one such legendary actress that ruled
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A recent video was viral on most of the social media platforms where the Portuguese Footballer, Cristiano Ronaldo had taken off Coca-Cola bottles and asked for drinking water instead. The action of the Portugal star had cost Coca-Cola a lot of money which led them to lose their market share
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Endorsement are nowadays a popular form of advertising that uses famous personalities or celebrities that have a higher degree of respect, recognition and trust among the people. Choosing the right celebrity is important because their image and personality enhances the features and image of the brand and helps in catching
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The famous Bollywood actor, also known as the legend; Circuit in Munnabhai, Arshad Warsi has performed many iconic films throughout his career in Bollywood. And not just this, he is quite famous and successful as an actor, dancer, producer, choreographer, television personality and playback singer. Arshad Warsi has received tons
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The concept of brand endorsements by celebrities has become a rage in the world, every big company wants to sign top celebrities as their brand ambassador. This is because it is a profitable marketing strategy as the brand uses the celebrity’s glamour and popularity to market their products and