Top 12 Popular Cosmetics Brands in India

Cosmetics have always held an important place in people’s lives. Since ancient times, they have been in our lives. Earlier, they came from natural sources only, and now, there are chemical compounds or a mix of both.

Cosmetics include personal care, skincare, makeup, fragrances, and whatnot. It helps to protect, clean, and enhance one’s body.

Nowadays, one changes their entire appearance with makeup products. So many products are available to bring a change in look. For example, contour kits, eyebrow shapers, lip plumpers, etc.

People are super dependent on cosmetics in their day-to-day lives. This is the reason that the cosmetic industry is flourishing so well. Some of the top cosmetics brands in India are Lakme, Colorbar, L’Oreal, etc.

The Cosmetics Industry
The Growth of Cosmetic Industry in India
Top Cosmetics Brands in India
Lakme
L’Oreal India
Colorbar
Maybelline
The Beauty Sailor
Lotus
Biotique
Mamaearth
Sugar
MyGlamm
Wow Cosmetic
Pilgrim

The Cosmetics Industry

Cosmetics is no longer a want; it is now a need. It has become an essential part of fashion and appearance statements. One can hide any flaws with a wide variety of makeup products available. One can also enhance their natural beauty with a range of skincare.

The cosmetics industry has a solution for almost every problem related to appearances. Your skin looks dull; there are instant sheet masks for the glow. You look pale; there are blush and tints. If body odor is bothering you, you have mists, perfumes, and more. A pimple pops up before an event, and concealer is there for the rescue.

Cosmetics began with natural products. With time, it shifted to chemical compounds. At present, we are again visiting our roots and looking for natural organic products.

Now, we can find international and Indian products in the same stores. This has made the cosmetic industry super competitive. Every brand opts for the latest marketing strategies to get their products to reach the most customers.

The Growth of Cosmetic Industry in India

There is no doubt that India has a huge population and, thus, a huge customer market. With growing consciousness and changes in lifestyles, the cosmetic industry is seeing rapid growth in India.

The rise of beauty influencers is a huge contribution to the popularity of cosmetics. The growing need for experimentation encourages more customers and promotes the establishment of new cosmetic brands. The rise of the digitized world and the increasing purchasing power have also contributed to cosmetics’ growth.

The cosmetic market is expected to double in valuation by the year 2026.

The data shows that India's cosmetics and beauty market is growing rapidly, with the online segment leading the way. In 2016, the total market size was $6.5 billion, with $150 million coming from the online segment. By 2025, the total market size is projected to reach $20 billion, with the online segment accounting for $1.6 billion.

Top Cosmetics Brands in India

The cosmetic market in India has transformed a lot in the past decades. There is a wide range of skincare, haircare, personal care, and beauty available. Here are some of the top makeup brands in India:

Lakme

Lakme is a popular cosmetic brand, born and brought up in India. It is one of the most tried and tested brands of Indian customers over the years. The brand is under the ownership of Hindustan Unilever. Founded in 1952, it is one of the oldest brands with a relevant current presence.

They offer various products of beauty and personal care. For example- makeup products, sunscreens, serums, masks, moisturizers, and many more.

They also have salon chains across India. The brand has Kareena Kapoor Khan, Kajal, Shraddha Kapoor, and Ananya Panday as their brand ambassadors. According to News India Express, Lakme tops the list of the Top 10 makeup brands in India.

L’Oreal India

It is another popular and one of the most trusted brands. It has had its foundation in Paris since 1909. L’Oreal India came into existence in 1994. It is one of the largest cosmetic brands in the world. The brand has products for personal care, skincare, haircare, makeup, and fragrances.

L’Oreal also has a chain of salons offering many services. Hair colors by L’Oreal are one of their most popular services. It is one of the best beauty products brands in India.

L’Oreal India has personalities like Aditi Rao Hydari, Shakti Mohan, and Anushka Sharma as their brand ambassadors.

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Colorbar

It is an Indian beauty brand. Samir Modi founded the brand in the year 2004. Colorbar Cosmetics offers the best range of makeup and skincare products. Lipsticks, eyeliners, concealers, nail paints, moisturizers, the brand has got it all. It is one of the top cosmetic brands in India.

Colorbar provides cruelty-free products. The brand has also been certified by PETA.

Jacqueline Fernandez is the brand ambassador of the brand. She represents Colorbar all around the globe.

Maybelline

Maybelline was born in New York in 1915. Its venture began in India in 1998. The factor that made the brand so popular in India is its exclusivity at reasonable prices. Maybelline cosmetics and makeup products are a go-to for Indian customers.

Color palettes, foundations, lipsticks, and eye makeup are some of the brand’s best products. Various makeup tutorials and tips are available on the website for customers.

Many Bollywood actresses have been the face of Maybelline. These include Suhana Khan, Ananya Birla, Eksha Subba, and the badminton player PV Sindhu.

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The Beauty Sailor

The Beauty Sailor is a wellness products company based in Mohali, Punjab. It is a well-known Indian cosmetic brand. Founded in 2020 by Raman Bakshi and Avatar Singh, The Beauty Sailor was started with the aim of bridging the space between premium quality skin care products and affordability.

The Beauty Sailor is a premium quality self-care brand known to provide natural products for body care, hair care, and skincare. Their products are available on almost all of the biggest e-commerce platforms in India, like Amazon, Myntra, Flipkart, Nykaa, Purple, etc.

Lotus

Lotus is a popular cosmetic company in India. They offer a wide range of skincare, haircare, and makeup products. Founded in 1993, the brand offers cleansers, shampoos, sunscreens, and makeup products.

The brand provides reliable and affordable products. Lotus Herbals claims to have the benefits of herbs and Ayurveda.

Lotus is a cruelty-free brand that is against animal testing. The brand has famous actresses as its brand ambassadors. These are Dia Mirza, Jacqueline Fernandez, and Vaani Kapoor.

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Biotique

Biotique is an organic cosmetics brand in India. Their products are made of natural ingredients without any preservatives. It is a one-of-a-kind brand that offers a blend of Ayurveda with biotechnology.

The brand offers a great range of organic skin and hair care. Its facewash, scrubs, hair oil, shampoo, and soaps are super popular. It has also launched a range of organic makeup products.

Biotique, with its organic products, has gathered a huge customer base for itself.

Mamaearth

The cosmetic company Mamaearth was founded in 2016. The company gained great popularity for its natural and toxin-free products. The founders of this company are Varun Alagh and Ghazal Alagh. Mamaearth has a wide range of skincare, haircare, beauty, and baby care products.

Mamaearth’s hair oils, shampoo, serums, and lotions are famous among customers. The brand has made Sara Ali Khan their brand ambassador. She and her mother, Amrita Singh, appear together in the brand’s ad.

Sugar

Sugar is another brand to add to the list of most favored cosmetic brands in India. It was founded by Vineeta Singh and Kaushik Mukherjee in 2015. It is an Indian-grown brand that has created a good market level around the world. It is one of the most renowned cosmetic companies in India.

Sugar Cosmetics provides makeup and skincare products that are millennial-friendly and best suited for Indian skin tones. The products provided by them are cruelty-free. Sugar sells its products with the help of an e-commerce website, mobile apps, and offline stores.

The network of the brand is not limited to India but also extends to countries like Korea, Germany, Italy, and the US. Ranveer Singh and Tamanna Bhatia are the brand ambassadors of the Sugar Cosmetic Brand.

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MyGlamm

From starting as an at-home beauty salon in 2015 to getting revolutionized in 2017 as an online cosmetic brand in India, MyGlamm has covered a curvy yet successful path.

Darpan Sanghvi and Priyanka Gill founded it. The Good Glamm Group and Sanghvi Technologies own the company. It is one of the budding Indian cosmetic brands.

MyGlamm sells personal care products and makeup products. The products can range from skincare to bath and beauty items.

MyGlamm has a D2C business model with an online presence that provides services across the world. Shraddha Kapoor is the current brand ambassador of the brand.

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Wow Cosmetic

Wow Cosmetic is highly known for its naturally authentic products that are free from paraben and sulfates. The brand was started in 2014 by two brothers, Manish and Karan Chowdhary. The brand was started with a consumer-first strategy and was part of an e-commerce sale. It is one of the top makeup brands in India.

The Wow Cosmetic products are made from substances with the aim of providing holistic care for the body, mind, and soul. Their products fall in the range of natural haircare, skincare, and essential oils. With Apple cider vinegar shampoo as their most-sold product online.

Bhumi Pednekar was the brand ambassador of the brand. Recently, the brand has roped in two powerful youth stars, Karthik Aryan and Rashmika Mandanna, as its new face. The brand is known to have an offline presence in the Indian market as well as in the US market.

Pilgrim

The need for something better pawed the way for the inauguration of the brand Pilgrim. Pilgrim is a D2C cosmetic brand founded by Anurag Kedia and Gagandeep Makker in 2019. It entered the Indian market by introducing its first collection, "Secrets of Jeju Islands.”

The brand provides natural and cruelty-free products under the category of personal care products and makeup products. It is one of the top cosmetic brands in India.

A popular actress, Kalki Koechlin, is the brand ambassador of the brand. The Pilgirm wants customers to have access to beauty secrets from around the corners of the world, which are not easily accessible in the shops.

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Conclusion

Cosmetic brands in India have seen great growth over the past years. The demand for cosmetic products has increased a lot. The customers’ commitment and engagement with the cosmetics market is rising high.

Nowadays, customers have a wide variety of products in the cosmetic market. With so many products come so many brands. Some popular brands in India are Lakme, Biotique, Lotus, Maybelline, and more. Besides popularity, the choice and personal preferences of the customers ultimately make their brand choices.

FAQs

Which cosmetic is best in India?

Some of the best Cosmetics brands in India are:

• Lakme
• L’Oreal India
• Colorbar
• Maybelline
• Lotus
• Biotique
• Mamaearth
• Sugar Cosmetics
• MyGlamm
• The Beauty Sailor
• Pilgrim
• Wow Cosmetic

Is Sugar Cosmetics an Indian brand?

Yes, Sugar Cosmetics is an India-based cosmetic brand based in Mumbai, Maharashtra.

Which is the biggest beauty brand?

Some of the biggest beauty brands are L' Oreal, Estee, Lauder, Urban Decay, Mac, etc.

Who is the father of cosmetics?

Maksymilian Faktorowicz is acknowledged as the father of cosmetics.

Which are the top-selling beauty products in India?

The top five best-selling beauty products in India are:

• Lakme 9 to 5 Day Cream
• Liquid Matte Lipstick from Myglamm
• Huda Beauty Nude Eyeshadow Palette from Nykaa
• Hand & Nail Cream from Lakme India
• Dual Eyeshadow from SUGAR Cosmetics