WhatsApp Marketing - How It Can Boost Your Sales and Customer Engagement
📖 Learning
Whenever we talk about marketing at present, online marketing always makes its way into the conversation. It doesn’t matter what kind of business you are in; marketing is one of the most important factors for the survival of that business, and online marketing is now the flag bearer of that.
There is hardly any business that is not marketing itself online. In a world where everyone is connected through social media, marketing a business through those channels is probably one of the best options.
The social media platforms like Facebook, Instagram, Twitter, and YouTube are already popular mediums for marketing and are used by businesses for connecting with customers to increase their sales, build their brand, and make their presence felt.
With how social media is changing and getting new features added, the marketing style is also evolving. Recently, in this list of platforms, another social media has made its way, and that is WhatsApp. In this article, we will find out about WhatsApp marketing and why it is on the trending list.
"Ignoring online marketing is like opening a business but not telling anyone.", KB Marketing Agency
What is WhatsApp Marketing?
Why You Should Consider WhatsApp Marketing for Your Business
Features of WhatsApp Marketing
How WhatsApp Marketing Can Boost Your Sales and Customer Engagement
Why Is WhatsApp Marketing Trending?
What is WhatsApp Marketing?
Considered one of the most popular messaging platforms in the world, WhatsApp is free for everyone. It is used by over 2 billion people in the world and enables us to send messages, be they text voice, picture, or video messages. Not to forget voice calls and video calls, which are also on the feature list of this messaging app.
WhatsApp marketing allows businesses to communicate with their customers in a more personal and direct way through the messaging app. It enables businesses to send targeted messages, promotions, and updates to their customers and also allows customers to reach out to businesses easily with any questions or concerns they may have.
There is a separate business app called WhatsApp Business that can be used for marketing and connecting with customers. It was released in 2018. This form of marketing takes the help of the messenger in promoting the products and a brand.
Just like any other social media, this marketing helps reach a huge number of customers and build better relationships with the sole aim of increasing sales.
Why You Should Consider WhatsApp Marketing for Your Business
There are several reasons why you should consider using WhatsApp marketing for business growth, and some of them are listed below:
- With its 98% open rate, WhatsApp is a great option to connect with customers of the business, as it ensures that the message will be seen by the users, making the business visible to the customers as well as potential ones.
- The trust factor is also important. Brands that use chat apps for marketing are more trusted by customers.
- Building strong relationships with customers becomes easier as messaging apps help build strong connections with them. Personalized messages can be sent, which in turn keeps the customers engaged with the brand.
- Sales can increase if WhatsApp is used for marketing, as people will notice the messages and feel confident enough to get involved with the business.
- Probably the most important reason would be the lower cost of marketing. It receives more conversion, and one needs to just download the app, and all you need is the internet to use it. It is one of the lowest-priced platforms that can be used for marketing.
Abira Dutta
Features of WhatsApp Marketing
To get started with the marketing process, there are a few special features that make this app a hit platform for marketing and business growth, and they are:
Business Profile
You can create a business profile on WhatsApp that includes a clear description of your business, contact information such as website and email address, and other details that give customers a better understanding of your brand.
Quick Replies
With this feature, you can save messages that you send regularly and quickly respond to customers' inquiries. This saves time and effort and ensures that customers receive prompt replies.
Automated Messages
WhatsApp allows you to set up automated messages, similar to a chatbot, that can greet customers, provide basic information about your business, and offer support.
Read Receipts
You can see if your message has been delivered and read by the recipient, which helps you gauge the effectiveness of your marketing efforts.
Targeted Audience
Your WhatsApp contact list already contains a targeted audience that is likely interested in your business, which makes it easier to reach out to potential customers.
Overall, these features make WhatsApp a powerful marketing tool that allows businesses to connect with their target audience, save time, and increase efficiency.
How WhatsApp Marketing Can Boost Your Sales and Customer Engagement
WhatsApp marketing can be a powerful tool for business growth as it helps boost sales and customer engagement. Here are some ways in which it can help:
Customer Segmentation
With WhatsApp, businesses can segment their customer list and send targeted messages to specific groups. This allows for more personalized and relevant communication, which can increase engagement and sales.
Interactive Content
WhatsApp allows businesses to send interactive content like images, videos, and GIFs. This type of content is more engaging and can help businesses showcase their products and services in a more compelling way.
Customer Feedback
WhatsApp can be used to collect feedback from customers, which can be used to improve products and services. This can also help businesses identify areas for improvement and provide better customer service.
Order Tracking
Businesses can use WhatsApp to send order updates and tracking information to customers. This provides a convenient way for customers to keep track of their orders and increases transparency, which can lead to greater trust and loyalty.
Group Chats
WhatsApp group chats can be used to foster community and encourage customer engagement. Businesses can create groups for loyal customers, product enthusiasts, or those interested in specific topics related to their brand.
High Open Rates
WhatsApp messages have a high open-rate as compared to other marketing channels, which means that businesses can reach a larger audience and generate more leads.
Damini Bhandary
Why Is WhatsApp Marketing Trending?
The answer is very simple: WhatsApp was smart enough to launch a business app for small companies. This marketing feature helps the business get connected with the customers on a personal level, as one-on-one communication is possible from both sides. This combination of direct access, low cost, and easy-to-use features has also contributed to its popularity.
With the feature of status sharing, creating awareness for the brand has also become easier. All these features make it a popular platform for marketing, and thus it is making noise in the business world.
Some of the top companies are using WhatsApp marketing for their businesses, like BookMyShow, Nykaa, MakeMyTrip, and more.
Overall, WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.
Muskaan Kapoor
Conclusion
At the time where we live, every business needs to make a strong presence online. WhatsApp as a platform for marketing is going to be more famous in the future as it is giving out opportunities to several small businesses. Without marketing, the survival of a business is almost impossible, so when a platform has been provided with such great features for marketing, it is bound to be big in the future.
FAQs
What are the benefits of WhatsApp marketing?
WhatsApp marketing offers several advantages, such as direct customer communication, low cost, and a high engagement rate, which makes it a popular platform for businesses to promote their brand and increase sales.
When was WhatsApp Business released?
WhatsApp Business, which can be used for marketing and connecting with customers, was released in 2018.
What are the popular features of WhatsApp marketing?
The special features that make WhatsApp a hit platform for marketing are a business profile, quick replies, automated messages, read receipts, and a targeted audience.
How can WhatsApp marketing increase sales and customer engagement?
WhatsApp marketing can boost sales and improve customer engagement in many ways including segmenting customers, gathering feedback, creating interactive content, utilizing group chats, offering order tracking, and taking advantage of its high open rates.
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